Following a significant capital raise, Tommy John was entering a new phase of growth. The original identity had helped establish the business, but it no longer reflected the quality of the product or the company’s ambitions. COMBO was brought in to develop a more sophisticated brand system that could scale across retail, e-commerce, marketing, and future product expansion.
THE CHALLENGE:
Tommy John had built a strong reputation around comfort, but the brand needed to communicate more than a functional product benefit. The challenge was to elevate the brand without losing the approachability and product equity that had made it successful, creating a system capable of supporting a much larger business.
THE APPROACH:
Creative direction focused on creating greater cohesion across the brand, from identity and typography to packaging, photography, digital and retail applications. The system was designed to make the quality and confidence of the product more visible while giving the brand greater flexibility across channels and future campaigns.
THE OUTCOME:
The resulting system gave Tommy John a more sophisticated and scalable expression for its next stage of growth, connecting product, packaging, ecommerce, retail and marketing through a more cohesive brand experience.
Role
Creative Director
Agency
COMBO
* Brand Strategy
* Creative Direction
* Identity System
* Brand Launch
* Photograph POV
* E-commerce
* Digital Marketing
* Brand Guidelines
* Brand Extension